Most Famous Jeff Bezos Quotes & Sayings

These are famous Jeff Bezos quotes and sayings that inspire us. See more inspirational quotes on MindBootstrap.


Famous Jeff Bezos Quotes


If you double the number of experiments you do per year you’re going to double your inventiveness. ~Jeff Bezos


One of the only ways to get out of a tight box is to invent your way out. ~Jeff Bezos

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What we need to do is always look into the future. ~Jeff Bezos


If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve. ~Jeff Bezos


What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy. ~Jeff Bezos

More success quotes

Jeff Bezos Quotes About Life


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Life’s too short to hang out with people who aren’t resourceful. ~Jeff Bezos


The special ops guys and the firefighters around the world have this great phrase. They say, ‘Slow is smooth, and smooth is fast,’ and that is true. Everything I’ve accomplished in my life has been because of that attitude. ~Jeff Bezos

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I don’t want to use my creative energy on somebody else’s user interface. ~Jeff Bezos


Related: 400+ Life Quotes

Jeff Bezos Quotes About Love


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You know, we love stories and we love narrative; we love to get lost in an author’s world. ~Jeff Bezos


Related: Love Quotes

Jeff Bezos Quotes About Motivation


I think one thing I find very motivating — and I think this is probably a very common form of motivation or cause of motivation — is… I love people counting on me, and so, you know, today it’s so easy to be motivated, because we have millions of customers counting on us at We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun. ~Jeff Bezos

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The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated. ~Jeff Bezos


I know Elon, we’re very like minded in many ways. We’re not conceptual twins. One thing I want us to do is go to Mars, but for me it’s one thing. He’s singularly focused on that. I think motivation wise, for me I don’t find that Plan B idea motivating. I don’t want a plan B for Earth, I want Plan B to make sure Plan A works. ~Jeff Bezos


I want to see good financial returns, but also to me there’s the extra psychic return of having my creativity and technological vision bear fruit and change the world in a positive way. ~Jeff Bezos


Jeff Bezos Quotes About Innovation


Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities. ~Jeff Bezos


I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out. ~Jeff Bezos

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If you want to be inventive, you have to be willing to fail. ~Jeff Bezos

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I believe you have to be willing to be misunderstood if you’re going to innovate. ~Jeff Bezos


My view is there’s no bad time to innovate. ~Jeff Bezos


There’ll always be serendipity involved in discovery. ~Jeff Bezos

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It’s not an experiment if you know it’s going to work. ~Jeff Bezos


Jeff Bezos Quotes About Business (Amazon, Kindle,…)


A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. ~Jeff Bezos


There are two ways to extend a business. Take inventory of what you’re good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward. ~Jeff Bezos

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If you don’t understand the details of your business you are going to fail. ~Jeff Bezos


We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient. ~Jeff Bezos

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It’s hard to find things that won’t sell online. ~Jeff Bezos


There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second. ~Jeff Bezos


There are two kinds of companies – those that work to raise process and those that work to lower them. ~Jeff Bezos

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The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’ ~Jeff Bezos


We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business. ~Jeff Bezos


We want to make money when people use our devices, not when they buy our devices. ~Jeff Bezos


On the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It’s very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big. ~Jeff Bezos

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Your margin is my opportunity. ~Jeff Bezos


If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience, and that really does matter, I think, in any business. It certainly matters online, where word-of-mouth is so very, very powerful. ~Jeff Bezos

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My own view is that every company requires a long-term view. ~Jeff Bezos


I strongly believe that missionaries make better products. They care more. For a missionary, it’s not just about the business. There has to be a business, and the business has to make sense, but that’s not why you do it. You do it because you have something meaningful that motivates you. ~Jeff Bezos


What we want to be is something completely new. There is no physical analog for what is becoming. ~Jeff Bezos

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All businesses need to be forever. ~Jeff Bezos

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In business, what’s dangerous is not to evolve. ~Jeff Bezos


If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the internet, they can each tell 6,000 friends. ~Jeff Bezos


Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital. ~Jeff Bezos


The balance of power is shifting toward consumers and away from companies… The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it. ~Jeff Bezos


Jeff Bezos Quotes On Customer Services


We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better. ~Jeff Bezos


If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. ~Jeff Bezos

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We have focused like a laser on customer experience, and that really does matter. ~Jeff Bezos

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The best customer service is if the customer doesn’t need to call you, doesn’t need to talk to you. It just works. ~Jeff Bezos


If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering. ~Jeff Bezos

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If you do build a great experience, customers tell each other about that. Word of mouth is very powerful. ~Jeff Bezos


If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young. ~Jeff Bezos

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You want your customers to value your service. ~Jeff Bezos


I don’t think that you can invent on behalf of customers unless you’re willing to think long-term, because a lot of invention doesn’t work. If you’re going to invent, it means you’re going to experiment, and if you’re going to experiment, you’re going to fail, and if you’re going to fail, you have to think long term. ~Jeff Bezos


The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company. ~Jeff Bezos


Jeff Bezos Quotes About Science


The human brain is an incredible pattern-matching machine. ~Jeff Bezos


Millions of people were inspired by the Apollo Program. I was five years old when I watched Apollo 11 unfold on television, and without any doubt it was a big contributor to my passions for science, engineering, and exploration. ~Jeff Bezos


Jeff Bezos Quotes About Reading


I grew up reading science fiction. ~Jeff Bezos


Today I continue with my science-fiction reading habit and find it very mind-expanding. Always makes me think. ~Jeff Bezos


For many people, extended reading sessions on an LCD display cause eyestrain. ~Jeff Bezos


For people who are readers, reading is important to them. ~Jeff Bezos


Jeff Bezos Quotes About People


The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil. ~Jeff Bezos


What consumerism really is, at its worst is getting people to buy things that don’t actually improve their lives. ~Jeff Bezos


People will visit Mars, they will settle mars, and we should because it’s cool. ~Jeff Bezos


Beautiful speech doesn’t need protection, it’s ugly speech that needs protection. We have these cultural norms that allow people to say really ugly things. You don’t have to invite them to your dinner party, but you should let them say it. ~Jeff Bezos


One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions. Your passions choose you. ~Jeff Bezos


When we build our own colonies, we can do them in near-Earth vicinity, because people are going to want to come back to Earth. Very few people – for a long time, anyway – are going to want to abandon Earth altogether. ~Jeff Bezos


Mediocre theoretical physicists make no progress. They spend all their time understanding other people’s progress. ~Jeff Bezos


When it comes to space, I see it as my job, I’m building infrastructure the hard way. I’m using my resources to put in place heavy lifting infrastructure so the next generation of people can have a dynamic, entrepreneurial explosion into space. ~Jeff Bezos


People forget already how much utility they get out of the Internet – how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online. ~Jeff Bezos


The book is not really the container for the book. The book itself is the narrative. It’s the thing that people create. ~Jeff Bezos


It is very difficult to get people to focus on the most important things when you’re in boom times. ~Jeff Bezos


Jeff Bezos Quotes About Space


I have won this lottery. It’s a gigantic lottery, and it’s called And I’m using my lottery winnings to push us a little further into space. ~Jeff Bezos


Great industries are never made from single companies. There is room in space for a lot of winners. ~Jeff Bezos


You cannot make a giant space company in your dorm room. Not today. And the reason is that the heavy lifting infrastructure isn’t in place. ~Jeff Bezos




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