It’s almost impossible not to notice the infiltration of CBD topicals into the beauty market. Almost every big beauty brand now sells at least one item containing CBD. It seemed incredibly sudden, but overnight, there was an influx of hemp-based creams and lotions.
Whether you’re buying eye cream, shampoo, or even makeup, there will likely be a CBD-infused product to suit your needs.
Where did this sudden popularity come from?
Why Use CBD for Skincare?
CBD (cannabidiol) is one of the primary compounds in the cannabis plant. Using cannabis for your skin is a relatively novel idea, but it’s one that has a lot of merits.
Two of the issues that cause the most significant damage to the skin are inflammation and oxidative damage caused by free radicals.
CBD has antioxidant and anti-inflammatory properties, making it a quick fix for both of these issues. The anti-inflammatory benefits might help to protect against things like acne.
What’s more, some research suggests that CBD could even re-hydrate dry skin.
With these benefits, it was only a matter of time before cosmetic brands started cashing in on the action. Here’s how it’s changed the landscape.
New Brands Are Entering the Beauty Marketplace
Initially, CBD brands cottoned onto the idea of using cannabinoids in beauty products.
They expanded their ranges to include CBD topicals that were more skincare-centric. For those who are unaware, a CBD topical is an item containing cannabidiol that you apply externally instead of ingesting.
Previously, items like pain creams and standard body lotions were popular. However, top brands like Premium Jane started to expand their ranges of CBD topicals to incorporate items that were more of a luxury.
Premium Jane is a stand-out in the sector for providing nourishing body creams, unique face and eye serums, and even potent options like a CBD-infused charcoal face cleanser.
It was only a matter of time before cosmetics brands themselves wanted a piece of the action.
Existing Brands Are Cashing in
More and more brands are getting involved with CBD, not least Gwyneth Paltrow’s Goop and makeup giant Milk Makeup.
Some brands, such as Aussie hair care, have only dared to go green by brandishing their labels with ‘hemp’ leaves. If a product is advertised as containing ‘hemp,’ then it’s likely there is no CBD to speak of. This is not to say that hemp isn’t beneficial, but customers should avoid paying CBD prices for solely hemp seed-based products.
Others are fully launching into the CBD space, infusing their winning formulas with genuine cannabinoids.
Which Is Better?
CBD brands or cosmetic companies? The choice is not entirely clear-cut. Every individual’s skin is unique, and sometimes, it can take months of trial and error to find a product that doesn’t cause a breakout.
If there’s a brand you love that’s selling CBD, it might be best to stick with what you know.
However, if you want all that CBD has to offer, it’s best to go with the experts. Tried and tested CBD brands often invest time and money into research, ensuring that their products are top of the range.
This is how the best CBD brands stick around and continue to evolve, producing items that genuinely work.
Plenty of brands also work with pharmacists and consult experts during product development. It’s not too difficult to find CBD topicals from popular brands that will suit a range of skin types.
Where Do We Go from Here?
According to Million Insights, the CBD skincare market will be worth $1.7 billion by 2025. This is a market that doesn’t look like it’s going to budge, which is exciting news for CBD users.
The beauty industry has helped to propel CBD further into the mainstream, too. It shows naysayers that hemp-based products are not illicit or something to be feared. Sometimes, it’s as fun and straightforward as taking care of your skin.
There are already CBD topicals to suit every stage of your beauty regime. From CBD bath bombs that nourish the entire body and lotions that moisturize to face masks that rejuvenate and makeup that makes you glow. No matter what you need, there will be a CBD-infused version.
Hopefully, with increased interest and funding, even better and more effective CBD topicals will be released in the future.